Sept. 18, 1990: The Sara Lee Corp. pledges a minimum of $6 million to promote women’s intercollegiate athletics, including the establishment of the Woman of the Year award.

On September 18 1990

Sept. 18, 1990: The Sara Lee Corp. pledges a minimum of $6 million to promote women’s intercollegiate athletics, including the establishment of the Woman of the Year award.

Sources:

This Day in Sports

NCAA

Sources: “In the Arena: The NCAA’s First Century” by Joseph N. Crowley, NCAA News and Champion magazine archives, the NCAA Media Center, and NCAA record books 

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