On January 11 1966
Jan. 11, 1966: The first Honors Luncheon is conducted at the 60th Convention (50 government officials — including three Cabinet members, 17 senators and 30 congressional representatives — are honored).
Sources:
Sources: “In the Arena: The NCAA’s First Century” by Joseph N. Crowley, NCAA News and Champion magazine archives, the NCAA Media Center, and NCAA record books