On April 22 2010
2010: The reach and visibility of the NCAA Division I Men’s Basketball Championship expands with the announcement of a new 14-year, $10.8 billion television, Internet and wireless rights agreement with CBS Sports and Turner Broadcasting System.
Sources:
Sources: “In the Arena: The NCAA’s First Century” by Joseph N. Crowley, NCAA News and Champion magazine archives, the NCAA Media Center, and NCAA record books